Beyond that, look for thematically appropriate fonts and colours. Readability is crucial when the words might be on screen for only a second or two, so the letters should be large and easy to read. If you want to get a little fancier, you can do a slideshow in the background.” “You don’t need super technical skills to write out the lyrics and add simple crossfades.
“You can choose an image of your choice, perhaps an image of the artist or just an image that you think represents the song,” says video editor Justin Odisho. The key to a high-quality video is to use kinetic typography (words that move through the video frame) over a background image. Lyric video makers don’t have to be masters of special effects and a lyric video doesn’t have to be complicated. With official video content, artists can ensure the lyrics are correct and put their own creative, thematic twist on the imagery. These videos became so popular that artists like Katy Perry and Taylor Swift began to make and release their own lyric videos. With the rise of YouTube and Vimeo in the late 2000s, fans created and popularised the genre with unofficial lyric videos. Way ahead of his time, Prince made the first true lyric video in 1987 for the song “Sign o’ the Times.” The lyrics move up, down and across the frame in different sizes while rectangles and triangles move and change colours to the beat.
Lyric videos, however, are comparatively cheap to produce and more accessible for the DIY indie artist.Ī lyric video is a music video that showcases the song’s lyrics as the song plays. But music video production can be expensive and time-consuming and the results aren’t always worth the cost. For decades, artists have made music videos to help promote their work and find new audiences.
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